About the Role
We are looking for a creative, data-informed, and energetic Marketing Specialist / Senior Marketing Executive to join our team. In this role, you will be responsible for planning and executing end-to-end marketing campaigns to drive user acquisition, boost app retention, and build brand awareness for HAUP’s carsharing platform and EV mobility services across Thailand.
Key Responsibilities
Campaign Management & Execution: Plan, execute, and monitor integrated marketing campaigns (online and offline) to attract new users and drive app downloads/active usage.
Digital & Performance Marketing: Collaborate with performance media teams or agencies to oversee paid digital campaigns (Facebook/Meta, Google Ads, TikTok Ads, LINE Official Account) to optimize CAC (Customer Acquisition Cost) and ROI.
Content & Brand Strategy: Oversee content creation across official channels (Social Media, Blog, CRM, Push Notifications) ensuring consistent brand tone, strong story-telling around smart mobility/sustainability, and engaging user communication.
Local & Station Marketing: Develop localized marketing strategies and promotional campaigns to promote specific HAUP stations (e.g., condos, universities, transit hubs, airports) in partnership with location providers.
User Retention & CRM: Implement user engagement and lifecycle marketing initiatives (promotions, loyalty programs, re-engagement campaigns) to increase customer Lifetime Value (LTV).
Cross-functional Collaboration: Work closely with the Business Development, Product, and Operations teams to launch new fleet lines, station expansions, and strategic brand co-promotions.
Performance Tracking & Analytics: Analyze campaign metrics, track key growth KPIs, and prepare performance reports to continuously optimize marketing strategies.
Skills and Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business Administration, Media, or a related field.
Experience: 2–5 years of experience in Marketing, Digital Marketing, Brand Management, or Growth Marketing (experience in tech startups, mobile apps, e-commerce, or automotive/mobility sectors is a strong plus).
Skills: Solid understanding of digital marketing channels, social media algorithms, and content strategies. Familiarity with marketing analytics, campaign tracking, and user acquisition metrics. Creative copywriting skills with high attention to brand tone and visual presentation.
Languages: Excellent command of Thai and good working proficiency in English (both written and spoken).
Attributes: Creative mindset, data-driven approach, agile, adaptable to a fast-paced startup environment, and passionate about tech, mobility, and sustainable lifestyle.